At Strivind, data appending enhances your data quality by filling in gaps and correcting inaccuracies. In turn, you can strengthen your donor management and boost the impact of each dollar you spend.

Beyond simply cleaning up your donor database, you stand to benefit a lot from the appending process. Backed by accurate and complete data, you can do the following:

• Personalize outreach: Marketers use data to personalize communication, content, and offers to the individual needs and preferences of the recipient. Customizing outreach to suit each individual makes for a memorable supporter experience. Appending demographic and behavioral data can help nonprofits personalize communication and engagement efforts.
• Update contact information: Supporters move and change their contact information all the time. Appending emails, phone numbers, and other contact information allows you to stay connected when they forget to inform you of any changes.
• Cultivate donor relationships: Sending appeals based on accurate data allows you to present valuable engagement opportunities and communicate that you care about each individual donor. When you consider their interests and demographic details, they’re more likely to respond positively to your outreach.

Ultimately, data appending can enhance your understanding of supporters, which will shine through in your outreach. In turn, you can drive greater fundraising outcomes and stronger supporter relationships.