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Digital Marketing is any and all marketing efforts that rely on electronic devices, and in extension, the internet.
It’s the group of activities that a company (or individual) performs online to attract new business opportunities, create relationships, and develop a brand identity.
Digital Marketing is very diverse and versatile.
The sheer amount of tools, data, and channels available on the internet creates opportunities for marketers to deliver effective content to specific people, through personalization.
Are you looking for a more direct advertising strategy for a very particular audience, that will help your brand to grow?
Well, Digital Marketing strategies such as using emails or sending out ads in specific social media groups can attract a very niche audience with a tailored message based on their intentions.
Are you looking forward to advertising your company to a mass market, garnering massive appeal and brand awareness?
Video ads and regular ads on social media applications and search engines should put your brand in front of millions of people.
Types of Digital Marketing
If you have a computer or a smartphone, as many of us do, you’ve experienced digital marketing. It could be an email in your inbox, a search result when using Google, an ad on Facebook, a text message sent to your phone, or a post by an influencer on Instagram. As you can see, internet marketing is an expansive field with many areas of specialization. The core forms of digital marketing, however, are:
1. Search Engine Optimization (SEO)
Put, SEO consists of carefully structuring and optimizing your website’s pages to achieve the best position possible on search engine result pages (SERPs) when internet users perform a search on an engine like Google that’s related to your business.
2. Paid Social and Paid Search Advertising
Ads that appear on social media are paid social ads, and all that seems on SERPs when you enter a query are paid search ads. Advertisers create these paid ads and compete with others for positions on their chosen social platform or the SERP for their selected search engine.
3. Email Marketing
Any marketing that occurs through email is known as email marketing, and it’s not just for newsletters and coupons. All marketing-related interaction over email fits into this category.
4. Content Marketing
Every effort to market through online content is considered content marketing (and often employs SEO, paid search, and paid social advertising). For example, all these content types (and more) are grouped under the content marketing category:
- Blog posts
- Infographics
- Videos
- eBooks
- White papers
5. Affiliate Marketing
Affiliate marketing is a type of digital marketing in which companies reach out to third party websites to advertise their products and services. These are also known as referrals. The target audience of the affiliate website becomes important in this aspect of digital marketing. Some of the ways that affiliates are incentivized are based on:
- Registrations
- Email sign-ups
- Sales and
- Subscriptions
6. Mobile Marketing
Mobile Marketing is a type of digital marketing focused on reaching the target audience via mobile devices. We all are excessive users of mobile devices and there is a good chance of tapping on to their attention by following simple marketing strategies. Push notifications, emailers, social media posts, MMS, SMS, newsletters are a part of Mobile Marketing.
7. Social Media Marketing
Social Media Marketing is a practice that increases brand awareness, and helps brands achieve their marketing objectives. A wide range of content buckets are available for social media marketing like videos, memes, static posts, trending posts, testimonials, stories, reels, etc.. If you perform SMM properly, there is a high chance that your conversion rates will increase, you will be able to build a good top-funnel traffic, and your paid marketing cost will go down.