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Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. Events can be online or offline, and companies can participate as hosts, co-hosts, participants or sponsors. Whether online or in-person, event marketing is the ultimate way to connect with your audience, showcase your brand, and drive results.
Event marketing is a great strategy that can help:
- Build brand awareness
- Increase customer engagement
- Generate leads
- Educate prospects and customers
- Upsell customers
How do you plan an event marketing strategy?
Before you can implement your event marketing strategy, you have to write it.
To do that, you need to define your objectives, understand your audience, and establish a timeline for planning, promoting, and pulling off your event.
- Define your objectives and set KPIs
- Evaluate your resources
- Research your target audience
- Decide on the basic details of your event
- Establish a timeline
- Map out your touch points